The boutique has been in Cowbridge for 35 years and was founded by Glyn & Christina Ashfield (it was one of four shops they had at the time). Julie Jeans, the owner now, worked in the Barry store for 8 years, before becoming the manager of the Cowbridge store in 2006.  In 2014, Julie was offered the opportunity to take over the business when Glyn & Christina decided to retire as they recognised “that people came to see her” as much if not more than to look at stock.

Having now had the shop for seven years Julie has continued to uphold the original values of friendly and personal service on which the business was started and then used her knowledge of what her loyal regular customers were looking for along with her in depth understanding of current fashions and trends to introduce more new and exciting brands.